Belarus’ national pavilion hits 500,000 followers on Douyin platform
The number of subscribers to the national pavilion of Belarus on the Chinese online platform Douyin has reached half a million. The project, which is operated by the Industrial Park Development Company, has become a significant platform for the promotion of Belarus in China and one of the most massive publics about Belarus in social media abroad.
The platform hosts short videos about Belarus. Chinese users in a relaxed format get acquainted with the cultural characteristics, history and sights of our country, as well as the mentality, traditions and way of life of Belarusians. Since May 2022, 137 videos have been filmed and posted. The hosts of the videos are Belarusian and Chinese students in China and Belarus, as well as well-known bloggers. Moreover, there is an opportunity to purchase Belarusian goods on the platform.
